Growth
The operating review founders should run before hiring sales
8 min read
Hiring amplifies the current system. First, make sure the system deserves it.
A sales hire can create momentum, but it can also expose weak positioning, unclear handoffs and inconsistent delivery expectations.
The better sequence is to review the operating model first: lead sources, qualification, sales narrative, delivery capacity and leadership cadence.
That review gives the founder a clearer brief for hiring and prevents a new team member from inheriting avoidable confusion.
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